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First Team 500 Sales Race

Sales Event Assets – including logo, web banners, email, onsite marketing material, and a powerpoint presentation.

Created at: Team Velocity Marketing.

Created for: First Team, a group of auto dealerships in tidewater Virginia.

The VP of Marketing at Team Velocity Marketing approached me with a cool idea he wanted to propose to one of our long time clients, First Team. The owner of First Team is big into car racing, and his son even used to be a race car driver. So the VP of Marketing’s idea was to present a racing themed sales event called First Team 500, playing off of the famous race Indy 500.

The goal of the sales event would be to create hype by spreading the word that First Team aims to sell 500 new and used vehicles by the month’s end. Initial announcements would be followed up with countdowns to create urgency. Phrases like “only 2 days left” and “X number vehicles left” would be used.